CHÉ STUDIOS
ABOUT
CHÉ Studios is a London-based menswear brand founded in 2019 by model Oliver Cheshire and textile manufacturer Toby Watkins. Combining the relaxed spirit of vintage resort wear with the refinement of traditional tailoring, the brand creates contemporary collections for the modern man.
Inspired by the effortless style of the American West Coast and the sophistication of the Côte d’Azur, CHÉ Studios offers elevated essentials designed for comfort, versatility and everyday elegance. From signature swim shorts and relaxed shirts to knitted polos and tailored separates, each piece balances clean lines, considered fits and a distinctive retro influence.
With a focus on quality materials and more conscious design, CHÉ Studios brings a fresh perspective to menswear, creating timeless pieces that move effortlessly from the beach to the city and beyond.
