SCRUNCHIE IS BACK
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ABOUT
Scrunchie Is Back is a French hair-accessories brand founded in Paris in 2018 by Marie Aragon. The company began with premium scrunchies and has since expanded into headbands, clips, barrettes, bows, and its signature Bichous® accessories. Known for combining fashion with functionality, the brand emphasizes quality craftsmanship, with most products made in France and Italy using responsible production practices and select upcycled materials. Today, Scrunchie Is Back is recognized for elevating everyday hair accessories into stylish, durable fashion pieces.
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