PARIOCA
ABOUT
Parioca is a unisex resort brand founded in Rio de Janeiro in 2015. Known for its irreverent prints and bold sense of humor, the brand draws inspiration from contemporary Brazilian beach culture—carefree, playful, and endlessly vibrant. Its designs flirt with unexpected imagery, blending color and creativity to celebrate the spirit of an endless summer.
With easy silhouettes and effortless fits, Parioca brings comfort with a sophisticated twist, echoing the natural ease of a day at the beach. The name reflects a unique fusion of cultures: from the Parisians, seductive allure; from the Cariocas, authentic self-confidence. This unlikely mix gives Parioca its daring character and unmistakably summer attitude.
More than elegant beachwear, Parioca embodies a lifestyle—one that promotes freedom, joy, and an unapologetically bold approach to living.
