PARIOCA
ABOUT
Parioca is a resort unisex brand born in Rio de Janeiro in 2015. The focus is on irreverent prints and a bold sense of humor. Inspired by contemporary Brazilian beach culture, it flirts with playful images and brings the desire for endless summers. The easy cut and smooth fit are unashamedly easy, just like a day at the beach should be.
The name Parioca was inspired by two emblematic cultures: the Cariocas and the Parisians. From the French came the seductive personality, from Rio, the natural self-confidence and from this unexpected mix the daring and summer temperament was born. Parioca offers more than elegant beachwear, it promotes a lifestyle and shapes an attitude.
