We had the opportunity to catch up with the lovely Clara Lago founder & designer behind the fab resortwear brand Pitusa. Established in 2010, the brand is based in Miami and offers a unique mix of high quality, comfortable beachwear for every woman! This year she was also inspired while planning her wedding. She wanted to mix whimsical and flirty honeymoon-type pieces so we see a lot of big sleeves, ruffles and bows.
HOW LONG HAVE YOU BEEN DESIGNING AND HOW DID IT ALL BEGIN?
6 years. I needed to get a job so decided to make one for myself.
WHO WAS/IS YOUR MENTOR?
One of my best friends who is 10 years older than me, had a trouser line when she was younger and she taught me a lot about the industry.
AMBITION OR TALENT: WHICH MATTERS MORE?
Both are equally important.
WHAT DOES IT TAKE TO ‘MAKE IT’ AS A DESIGNER?
Believing in your product.
IF YOUR 20-YEAR-OLD SELF COULD SEE YOU NOW, WHAT WOULD SHE THINK?
Why do you not have children already? lol
WHAT MAKES YOUR BRAND STAND OUT FROM THE REST?
The bright colours and the easy fit, our garments fit all body types.
WHAT IS YOUR STYLE PHILOSOPHY?
Wear what you want not what fashion dictates. Style has to be unique to the individual.
WHAT ARE YOUR TOP THREE RESORT DESTINATIONS?
Bali, Turks and Caicos and Tulum
WHAT ARE YOUR PARIS MUST-DOS?
Matigon and Hotel Costes
WHAT ARE YOU MOST LOOKING FORWARD TO ABOUT SPLASH?
Seeing Pitusa displayed in the showroom.